Hey there! My name is Alfie Tato.

I'm new around here.

Sometimes, life can be pretty tough, even for a kid. School can be really hard, and besides that, there's a whole lot of skills they don't even teach! It's a pretty long story, but me and my friends traveled here from our home planet to help get your kids ready for this big world. You see, when we saw Aunt Zassy painting up her blocks to help people get their adulting done, we started thinking that kids could really use some fun blocks to help them focus and learn great habits, too! Now, each of us gets to be on a collectible Tato Block of our very own. (It's kind of a big deal.)

What's a Tato Block?

It is a tool, not a toy! Every block has a unique Tato character, ready to help your kiddo. They bring wisdom and support, along with a good helping of humor. Each one has a special focus, to help your child learn great skills and habits, one step at a time! Here's a guide to the structure:

  • POTATO PORTRAIT

    The front of each new Tato Block shows your new pal in their Earthly potato disguise, pictured with their code name and their favorite tool!

  • BONAFIDES

    Flip your block upside down to find out all the top secret details you need to know about your new Tato and their special skills to help!

  • AGENT PORTRAIT

    Guard this exclusive photo on the back of your block very carefully! Your new Tato friend has some magical and mysterious powers to share!

  • TATO TALK

    Of course your block has some friendly words of advice! They are taking their new life in this big world one day at a time, just like all of us.

  • MISSION MOTTO

    The top of every block brings you a message about your new special STARPOWER and encouragement to use it in your life here on Earth!

  • CLASSIFIED

    The last side has a private message, direct from the crew member! They have many skills to share, just be sure not to blow their cover!

Join Alfie's Club!

Kids have a lot of demands to meet each day, just like us. They need strategies to face it all, from doing their homework to learning to take care of themselves. We have built a whole crew of specialized friends, ready to help.

Aunt Zassy packs every single one of her high quality, handcrafted wooden Tato Blocks with six sides of adorable Tato goodness! Each one has an friendly and fun new character, ready to share encouragement and motivation with your kiddo.

Your child keeps the appropriate block with them, as an encouraging companion to help them with completing each task they face. For example, the first six Tato Blocks focus your kids on their most important work, by giving them an incredible buddy for each of their school subjects.

Alfie's Block Club is the very best way to get the whole collection for your child! The collection arrives in your mailbox two blocks at a time, once a month, giving your child an exciting gift that helps them learn and grow, over and over again.

p.s. Aunt Zassy doesn't mention it much, but we hear she has an honest to goodness Master's degree in Elementary Ed, so she also knows a thing or two about helping kids.